Friday, March 4, 2011

Search Engines Optimization Of Search Engines (SEO) And Social Media Optimization (SMO)

Search engine optimization of search engines (SEO) and social media optimization (SMO) are two of the biggest concerns for webmasters and bloggers, as both can have a significant impact on the amount of traffic to a website or blog receives. But do not optimize your site for search engines hinder your efforts ASM (and vice versa), or can they exist? And what are the similarities and differences between the two?
SEO is a common activity for website owners for many years. While search engine optimization is still largely a mystery to many webmasters and bloggers, its basic concepts have been and are still quite simple. Although SEO is undoubtedly a powerful, relatively few sites are optimized as a general lack of knowledge and the high price of most professional services. In addition to cost, SEO jumped all over because it is difficult to produce immediate results, and the increase in traffic research takes time.
What is the advantage of traffic from search engines?
1. Search engines send out tons of free traffic to them with high rankings for popular keywords.
2. Traffic is directed to the visitors searched for what it has to offer.
3. When the continuous development of the site's search engine traffic should increase the confidence and new pages are added.
4. You can check what search terms you are targeting.
5. Once established, a high authority site can rapidly achieve high rankings for the pages of new
Optimization of social media has only become popular in recent years the use of social networking sites has soared. Compared to successful SEO, traffic from social media is less stable. Despite using the effective social media traffic can still attract new content, even the best experts SMO experience great peaks and valleys in terms of traffic. But fortunately, the peaks are very high.
One of the biggest differences between SEO and SMO is the networking aspect. SMO is highly dependent on networking profiles and strong, while SEO can be done without it.
What’s so great about traffic from social media?
1. Anyone can do it.
2. Success can be accomplished from day one of a new website or blog. There’s no need to wait to become a trusted domain.
3. The highs in traffic can be very high.
4. it’s free.
5. You’ll make valuable contacts along the way.
6. A power profile will allow you to get traffic just about whenever you need it (with certain sites).
7. You can help others in the process (and they’re not necessarily your competition like with search engine rankings).
8. The traffic snowballs. Those who are successful draw large audiences. Large audiences can lead to more success with social media and increased visibility.
9. The structure of your website isn’t really important like it is with SEO.

Some Comparisons and Similarities of SEO and SMO:

Link Building:
SEO – Inbound links are a large determining factor in rankings.
SMO – Links are a result of success, whi ch means that SEO benefits from good SMO.

On Page Elements:

SEO – Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings.
SMO – Coding and tags are not so important, while visual attention grabbers make a bigger impact.
SEO – The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings.
SMO – Titles and headlines are extremely important for grabbing attention and getting users to click-through.
Content must be Easily Readable
SEO – By search engine spiders.
SMO – By human readers.


SEO – Quality content is important in order to rank well.
SMO – Quality content is important in order to hold the readers’ attention and win their approval.
Content Plus:
SEO – Content alone will not produce high rankings. The structure of the site must also be sound.
SMO – While quality content is essential, visual presentation can also make a big difference.
SEO – Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings.
SMO – Analysis is necessary to know what types of content draws interest.
Predictability / the Benefit of Experience:
SEO – Experts are able to reproduce success with new sites (although it’s not as easy as it sounds), as the same elements can be applied.
SMO – Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose.
Success Breeds More Success:
SEO – Trusted domains will have a positive effect on all pages, including new pages.
SMO – Power profiles on sites like Digg can keep traffic flowing with new submissions.
SEO and SMO can coexist?
Although the title of this article is "SEO vs SMO," I really believe that the two work together rather than separately. Link building is probably the best example of this. Pages and sites that are popular with large social media sites like Digg and usually gets a lot of incoming links. These links are the direct result of SMO, but can have a significant impact on search engines.
New sites and blogs have to start to get quality inbound links in order to start getting search engine traffic. Why not use social media to promote this content, to make it visible to as many people as possible, and to track inbound links?
I think that SMO is the best way (at least that's the best free method) for new sites and blogs to attract visitors. This initial success with social media can have lasting implications for the search engines as well.